초록 열기/닫기 버튼
This study discusses about which social change led to allowing the natural-environment problem to become the main issue in this society, through historical consideration of industrialization, capitalism and technical progress. The tourism industry is one of typical service industries that are closely related to environmental issue, which took place in this process of industrialization. That is because the natural environment is the primary business aim and resource of tourism industry, and simultaneously because the tourism industry itself has adversely ambivalence of intervening in the damage of its natural environment. Accordingly, to be adjusted to the recent social change,sustainability needs to be maintained by properly making use of eco-friendly marketing in the field of tourism industry. Also, for harmonious exchange and contact between natural environment and tourism, a marketing strategy is needed for managing sustainable tourism activity. The eco-friendly marketing strategy for tourism can function positively in a sense of being able to allow consumers to improve brand image of tourism products and to form strong psychological fellowship through identification.
키워드열기/닫기 버튼
industrialization, technology, capitalism, tourism,eco-friendly marketing, technical progress, brand, image
