초록 열기/닫기 버튼
The aim of this study is to find out the various aspect of parody texts produced in the mass culture. In this paper, we will describe the discourse effect of the parody texts. The era of new mass media ha sbrought about qualitative transformation of parody in a broad sense and in a restricted meaning. In the socio-cultural context we understand the parody phenomena as the interaction of human activity with the multinational kapitalism, cultural commercialzation, commercialzation of image and so on. In comparison with written text, the parody text has the characteristic of the non-linearity, seamlessness, unlimitedness, simplicity, amusement, and interactiv, dynamic, direct, multisensiblity. In addition, most of parody in the cyber space will be create by the mass writer. He product, buy, and sell the parody text in our global society. Thus, the discourse effect of parody text come into force in our every day lief.
키워드열기/닫기 버튼
Parody text, mass culture, extended parody
