The movement of transnational culture and 'Southeast Asian Phenomena' in Korea

This article aims to analyze the origin and diffusion of 'Southeast Asian Phenomena' in Korea in the context of Southeast Asia focusing on international marriage, tourism, food and pop culture categorized as the movement of transnational culture. With such new phenomena, how Korean society perceives the 'Southeast Asian Phenomena' was considered. This article is also about a country-by-country comparative analysis both at macro level and micro level. At the macro level, the regional cooperation in East Asia since 1990s stimulated human and cultural exchanges between Korea and Southeast Asia and then it resulted in 'Southeast Asian Phenomena' in Korea . The micro level is composed of common causes and inherent causes for the subjects which are more direct causes of 'Southeast Asian Phenomena'. In this regard, one of the most influential common causes is Korean wave as social and cultural cause even it is not the origin in the context of Southeast Asia. The national policies as the common cause also can not be underestimated for the emergence of 'Southeast Asian Phenomena'. Each subject has its different inherent cause. Especially, the inherent causes of tourism and food are conspicuous. The economic cause of international marriage is dominant. The diffusion of 'Southeast Asian Phenomena' is different according to the subjects but the most important element contributing to creating the favorable situation is the regional cooperation of East Asia and humans and cultural exchanges. At the micro level, the differences of the causes of 'Southeast Asian Phenomena' according to the countries are found. Regarding to tourism and food, the national policies contributing to emerge of 'Southeast Asian Phenomena' are strong in Thailand. Each subject has the hybridity of transnationalism. Koreans shows the lowest perception on popular culture of Southeast Asia. The Korean perceptions on tourism and food are different according to the countries.