초록 열기/닫기 버튼
This paper investigates the Critical Success Factors of Wireless Broadband(WiBro) Service, and identifies whether there are some significant differences in perceiving the Critical Success Factors of WiBro service according to the user characteristics(gender, age, occupation). Based on the review of the related Internet literatures, our model captured technology infrastructure, government policies, contents, terminals and WiBro service provider capability as the Critical Success Factors of WiBro service. Data collected from 531 Internet users were examined through the SAS Ver.8.2 package. The findings show that government policies and WiBro service provider capability are differently perceived in WiBro CSFs according to gender, and there appears the perceived difference significantly in such WiBro CSFs as WiBro service provider capability, terminals, contents and government policies according to age and occupation.
