초록 열기/닫기 버튼
Mobile banking means that users adopt mobile terminals to conduct payment such as balance enquiry, transference and bill payment anytime from anywhere. Mobile banking is defined as the delivery of financial services through mobile devices such as a mobile phone. The main purpose of this research is to identify key factors of perceived usefulness on mobile banking user. In the academic literature, system quality and information quality have been recognized as a major determinant in driving perceived usefulness. Moreover, This research examines the effects of perceived usefulness on user satisfaction continuance use intention, and the moderating roles of need for cognition and cognitive dissonance in mobile banking. The results indicate that information quality and system quality are the main factors, whereas perceived usefulness affect user satisfaction and continuance use intention. The moderating effect of need for cognition in the relationships between information quality and perceived usefulness is identified. Lastly, the effects of perceived usefulness on user satisfaction and continuance use intention depending on the levels of cognitive dissonance.
