초록 열기/닫기 버튼
This study explores the impacts of buyer’s supplier development strategy on new product development(hereafter, NPD) performance and switching inertia in new product development situation. Especially, we suggest the effects of supplier’s change with its specific investment on buyer’s performance. A framework considering different level of buyer-supplier relationship characteristics has been suggested, and we try to empirically investigate the efficacy of the framework. Results based on the data which were gathered from assembly-line process manufacturers reveal the implications towards practitioners and academia. First, we identify the fact that supplier development is not a uni-dimension, rather than multi-dimensions. Also, the supplier’s specific investment is the meaningful mediator among buyer’s strategies and its performance dimensions. Secondly, supplier’s specific investment induce the positive impact(i.e., NPD performance) as well as the side effect of buyer’s switching inertia. Thirdly, we find that the supplier integration leads supplier’s specific investment and buyer’s switching inertia. So, this study emphasis for a buyer to consider the main effects and side effects as a whole in the early supplier involvement decision. With the contributions mentioned above, some limitations of this study call for further researches. First, more constructs for mediating variables should be considered. And the comparison with the other processes(i.e., project, job shop, continuous line, etc.) can give richness on the buyer’s strategies.
