초록 열기/닫기 버튼
This study aimed to identify that the characteristics of information producer and the informational values influence the information acceptance intention. The components of information producer’s characteristics are expertise and homogeneity. The components of informational value are usefulness, reliability, amusement, neutrality, agreement. To achieve purposes of our study, we developed a research model based on the theoretical backgrounds and conducted a empirical analysis. This study used a questionnaire to collect empirical data, and the structural equation model(SEM) analysis was adopted to analyze the relationships among the research constructs. This study yielded the following findings. The both characteristics of information producer and usefulness of informational values have significantly influence on the social interaction, but the other components of informational values do not affect it. Trust, amusement, neutrality, and agreement which are components of informational values affect the information acceptance intention, but both characteristics of information producer have not influenced it. Last, the social interaction between the information producer and the SNS users have significantly influence on the information acceptance intention, and that have a positive influence on the visiting intention to the restaurants.
