초록 열기/닫기 버튼
The purpose of this study is to conduct classified types of lifestyle for the korean consumer purchase behavior of drug store. Korean drug store market is facing a new change of environment. The time required differentiation strategies through market segmentation of the public. Therefore, the research also intends to compare and analyze such things as ICT ability factor, repurchase intend factor and consumer behavior among the subdivided groups. The result of this study is as follows ; First, lifestyles of the consumers context of korean drug store were divided into 8 types: the ‘health & wellbeing-oriented type’, ‘fashion-oriented type’, ‘family-oriented type’, ‘human relation oriented type’, ‘individual and selfish type’, ‘freedom-pursing type’, ‘stability-oriented type’, ‘early adaptor type’. according to the result of doing k-mean cluster analysis on it, they were again divided into three groups: the ‘distinguished early adaptor group’, ‘relationship and freedom oriented group’, ‘family oriented group’. Second, there was significant intergroup difference in demographic characteristics and purchasing behavior of drug store product. Third, there was significant three group difference in ICT ability factor and repurchase intend factor. Fourth, ICT ability factor have a positive effect on repurchase intend factor.
