초록 열기/닫기 버튼

Human being is a consuming being as well as a cultural being. Today the cultural consumption increases especially in the class of the middle-aged women. This study focused on the meanings of the cultural consumption and life for the women in middle age in korean society. For this research is the qualitative method used which is suitable for deep investigation on sociological subjects. As research object are selected the middle-aged women(forties and fifties) over the middle class in urban area who are somewhat interested in cultural activities. The purposes of the research are laid on, firstly what the cultural life for the middle-aged women in korean society means, then which influences it to the women's lives exercise, and finally which implications their cultural activities and propensities have for cultural consumption and marketing, especially in the future. It is concluded that the cultural activities for the middle-aged women have following meanings: firstly, it is a pilgrimage to find self-identity; secondly, it is a travel to wellbeing and happiness; thirdly, it is a process of second socialization; fourthly, it is a cure by the beautiful runaway; fifthly, it is a good preparation for the meaningful second halftime in the life-marathon; and lastly, it is a pathway of rediscovering of the family members and communicating with them. Additionally, we can draw the definitions of culture from the interview data. The interviewed women in the middle age consider culture as self-completion, escape from ordinary life, and an artistic, aesthetic, and recreational activity. In conclusion, it is suggested that special cultural activities and programs for the middle-aged women should be developed and offered not only by industries and marketers but also by the government, local public bodies, NGO-groups, and religious communities. The restoration of the middle-aged women and the re-establishment of their lives through cultural activities lead firstly their family and then their whole society to restoration.