초록 열기/닫기 버튼
Although stress research of primary school students has received increased attention in educational psychology, it has been ignored by marketing perspective. This paper attempts to give us implications in university management. In order to satisfy this purpose, this research is accomplished in three parts. First, stress theory is summarized through literature review. Second, research framework and hypothesis are suggested. Third, Empirical analysis is executed and the results are presented. The results of empirical analysis are summarized as follow. There is no effect of life event on acute stress significantly. There is an effect of major event on chronic stress significantly, and there is no impact of major event on chronic stress significantly. There is an influence of acute stress on satisfaction significantly, and there is no effect of chronic stress on satisfaction significantly.
