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This research dwells on the case study of successful policy making to vitalize coalition of industry and academic field on the basis of liberal arts and humanities for the sake of more profitable cultural content business. UK’s AHRC(Arts and Humanities Research Council) case let us know the effective and sophisticated policy making program. AHRC has implemented a lot of successful cases by connect business unit just like BBC and universities to pursue creative idea out of arts and humanities knowledge. The sponsored project came to produce new item to protect thief in the bar,pub and street and also make new skill to catalyze creativity. With the favorable output, corporate and university could bring apparent social and cultural impact including some economic performance. Such advanced policy making program tell us important implications such as intimate process,strong motivation, matchmaking, guideline, policy. Similarly Korean government need to make new plan to launch such pragmatic program to create new horizon of cultural content business by vitalizing coalition of industry and academic field on the basis of liberal arts and humanities.