@article{ART001251312,
author={Daechun An and 김상훈},
title={Effects of National Culture on the Development of Consumer Trust in Online Shopping},
journal={Seoul Journal of Business},
issn={1226-9816},
year={2008},
volume={14},
number={1},
pages={123-152},
doi={10.35152/snusjb.2008.14.1.006}
}

TY - JOUR
AU - Daechun An
AU - 김상훈
TI - Effects of National Culture on the Development of Consumer Trust in Online Shopping
T2 - Seoul Journal of Business
JO - Seoul Journal of Business
PY - 2008
VL - 14
IS - 1
PB - 경영연구소
SP - 123
EP - 152
SN - 1226-9816
AB - This research examines the impact of cultural values on consumer trust in online shopping. Results from a survey of 289 respondents from Korea and the USA show that the individualism-collectivism dimension has indirect effects on online trust. It significantly interacts with the perceptions of technical competency of online shopping systems, sellers’ abilities, and sellers’ benevolent intentions towards consumers. Although the effects of culture are indirect, this study shows that online trust is not only based on the attributes of Internet sellers and systemrelated factors but also on their interactions with the underlying cultural norms. Differentiated website strategies across cultures are, thus, recommended
KW - consumer trust, online shopping, Korea, the USA, national culture, moderating effects
DO - 10.35152/snusjb.2008.14.1.006
ER -

Daechun An and 김상훈. 2008, "Effects of National Culture on the Development of Consumer Trust in Online Shopping", Seoul Journal of Business, vol.14, no.1 pp.123-152. Available from: doi:10.35152/snusjb.2008.14.1.006

Daechun An, 김상훈 "Effects of National Culture on the Development of Consumer Trust in Online Shopping" Seoul Journal of Business 14.1 pp.123-152 (2008) : 123.

Daechun An, 김상훈. Effects of National Culture on the Development of Consumer Trust in Online Shopping. 2008; 14(1), 123-152. Available from: doi:10.35152/snusjb.2008.14.1.006

Daechun An and 김상훈. "Effects of National Culture on the Development of Consumer Trust in Online Shopping" Seoul Journal of Business 14, no.1 (2008) : 123-152.doi: 10.35152/snusjb.2008.14.1.006

Daechun An; 김상훈. Effects of National Culture on the Development of Consumer Trust in Online Shopping. Seoul Journal of Business, 14(1), 123-152. doi: 10.35152/snusjb.2008.14.1.006

Daechun An; 김상훈. Effects of National Culture on the Development of Consumer Trust in Online Shopping. Seoul Journal of Business. 2008; 14(1) 123-152. doi: 10.35152/snusjb.2008.14.1.006

Daechun An, 김상훈. Effects of National Culture on the Development of Consumer Trust in Online Shopping. 2008; 14(1), 123-152. Available from: doi:10.35152/snusjb.2008.14.1.006

Daechun An and 김상훈. "Effects of National Culture on the Development of Consumer Trust in Online Shopping" Seoul Journal of Business 14, no.1 (2008) : 123-152.doi: 10.35152/snusjb.2008.14.1.006