@article{ART001668778,
author={박기완 and 김영롱},
title={I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation},
journal={Seoul Journal of Business},
issn={1226-9816},
year={2012},
volume={18},
number={1},
pages={105-123},
doi={10.35152/snusjb.2012.18.1.005}
}

TY - JOUR
AU - 박기완
AU - 김영롱
TI - I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation
T2 - Seoul Journal of Business
JO - Seoul Journal of Business
PY - 2012
VL - 18
IS - 1
PB - 경영연구소
SP - 105
EP - 123
SN - 1226-9816
AB - How and why does temporal distance influence consumers’ evaluation of future hedonic consumption? Drawing upon the construal level theory,we propose that guilt is a lower-level construal than hedonic pleasure and becomes salient in the immediate versus distant consumption. As such, we hypothesize that consumers evaluate future hedonic consumption less positively as temporal distance becomes smaller. We find that temporal distance influences product evaluation when the product is framed as a hedonic option,but not when it is framed as a utilitarian one (study 1). The effect of temporal distance is mediated by anticipated guilt (study 2).
KW - construal level, guilt, hedonic consumption, temporal distance
DO - 10.35152/snusjb.2012.18.1.005
ER -

박기완 and 김영롱. 2012, "I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation", Seoul Journal of Business, vol.18, no.1 pp.105-123. Available from: doi:10.35152/snusjb.2012.18.1.005

박기완, 김영롱 "I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation" Seoul Journal of Business 18.1 pp.105-123 (2012) : 105.

박기완, 김영롱. I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation. 2012; 18(1), 105-123. Available from: doi:10.35152/snusjb.2012.18.1.005

박기완 and 김영롱. "I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation" Seoul Journal of Business 18, no.1 (2012) : 105-123.doi: 10.35152/snusjb.2012.18.1.005

박기완; 김영롱. I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation. Seoul Journal of Business, 18(1), 105-123. doi: 10.35152/snusjb.2012.18.1.005

박기완; 김영롱. I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation. Seoul Journal of Business. 2012; 18(1) 105-123. doi: 10.35152/snusjb.2012.18.1.005

박기완, 김영롱. I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation. 2012; 18(1), 105-123. Available from: doi:10.35152/snusjb.2012.18.1.005

박기완 and 김영롱. "I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation" Seoul Journal of Business 18, no.1 (2012) : 105-123.doi: 10.35152/snusjb.2012.18.1.005