초록 열기/닫기 버튼
이 연구는 수용자들이 직접적으로 경험하거나 관찰하지 못한 사회적 현상 및 사건과 연관된 특정 집단에 대한 이미지를 형성하는 데 과연 미디어는 어떠한 역할을 하는가를 분석하기 위한 것이다. 이를 위하여 실질적으로 북한 정부에 대한 핵무기 실험 보도와 미국 정부에 대한 FTA 협상 보도를 수용자 관점에서 분석하였다. 결과적으로 텔레비전, 그리고 인터넷은 수용자들의 외국 정부에 대한 부정적 혹은 긍정적 이미지를 형성하는 데 일조한 것으로 분석되었고, 미디어의 차별적인 효과를 실증적으로 분석할 수 있었다.
This research paper was perform to study mass media effects of Korean people whom have not had direct communication with merican s well as North Korean government, based on the two-recent social issues taken place in Korea. The media exposure of The North Korean government with Nuclear Bomb test and American government FTA issues were measured to study how those variables should be correlated. Using structural equation model to evaluate various theoretical arguments, we could find that the effect of the traditional mass media like television and Internet should be saliently different. Traditional media like television affects people’s negative image of both governments, however, the Internet affects people’s positive image of both governments.
This research paper was perform to study mass media effects of Korean people whom have not had direct communication with merican s well as North Korean government, based on the two-recent social issues taken place in Korea. The media exposure of The North Korean government with Nuclear Bomb test and American government FTA issues were measured to study how those variables should be correlated. Using structural equation model to evaluate various theoretical arguments, we could find that the effect of the traditional mass media like television and Internet should be saliently different. Traditional media like television affects people’s negative image of both governments, however, the Internet affects people’s positive image of both governments.
키워드열기/닫기 버튼
image, media, differentiation effects
