초록 열기/닫기 버튼
Shin, Dongil & Woojin Shim. “Re-visiting TV Advertizement on English Language Learning: From the Perspectives of Ecological Language Education.” Studies in English Language & Literature. 42.2 (2016): 187-211. This paper aims to criticize television advertisements on English language learning from the perspectives of ecological language learning. All the spoken texts of TV commercials on English language learning, which appeared between 2008 and 2015, were collected and transcribed for this study. The spoken texts were divided into the following three domains: 1) affective and cognitive variables in English language learning, 2) learning methodology and tools, and 3) English proficiency and success in life. Then the categorized texts were discussed through the alternative and critical discourse of ecological language learning(van Lier, 2004). In the TV advertisements, English language learning was often viewed through the lenses of modernist language ideology, where English language is still an input-output to be intrapersonally controlled, or an entity to be mastered for successful life. It was also implied that language learning is a matter of individual activity. From the ecological perspectives, however, the target language for learning is expanded into a constantly emergent set of linguistic possibilities. Language learning involves the multilayered nature of interaction and language use. It is hoped that the ecological viewpoints become a key foundation for alternative discourse in English language education, even in the media context. (Chungang University)
