@article{ART002141228,
author={이상묵},
title={The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu},
journal={이벤트컨벤션연구},
issn={1738-7981},
year={2016},
volume={12},
number={1},
pages={1-16}
}

TY - JOUR
AU - 이상묵
TI - The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu
T2 - 이벤트컨벤션연구
JO - 이벤트컨벤션연구
PY - 2016
VL - 12
IS - 1
PB - 사단법인 한국비즈니스이벤트컨벤션학회
SP - 1
EP - 16
SN - 1738-7981
AB - This study performed to identify a conceptual model to examine which sports event qualities affect the perceived value, satisfaction, and loyalty as perceived by participants of a mega sport event. Using a structural equation modeling analysis, this study found that only outcome quality had a significant influence on both perceived value and satisfaction. In addition, event quality was significant antecedent factor of satisfaction. Furthermore, significant relationships were identified among perceived value, satisfaction, and loyalty. The implications for academic researchers and sports event organizers are discussed.
KW - event quality, perceived value, satisfaction, loyalty, mega sports event
DO -
UR -
ER -

이상묵. 2016, "The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu", 이벤트컨벤션연구, vol.12, no.1 pp.1-16.

이상묵 "The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu" 이벤트컨벤션연구 12.1 pp.1-16 (2016) : 1.

이상묵. The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu. 2016; 12(1), 1-16.

이상묵. "The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu" 이벤트컨벤션연구 12, no.1 (2016) : 1-16.

이상묵. The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu. 이벤트컨벤션연구, 12(1), 1-16.

이상묵. The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu. 이벤트컨벤션연구. 2016; 12(1) 1-16.

이상묵. The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu. 2016; 12(1), 1-16.

이상묵. "The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu" 이벤트컨벤션연구 12, no.1 (2016) : 1-16.