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Ssamize has made bags and shoes an area of fashion, not the clothes' lower part by using a niche market. At the same time it has pursued Korean indigenous creativity and has made to be known overseas. Though these activities, Ssamize has worked out its basic concept that a Korean thing is a global thing. That includes its enterprise philosophy which expresses Korean sensibility as design. In 1993, bags, shoes and wallets were shown with a brand name, Ssamize which means Korean pocket in the market. Ssamize has made fashionable bags with revolutional idea, "Put on a bag." Now it is keeping Korea's dignity in the fashion industry where foreign brand names are prevailing. Also it is advancing abroad as a representing brand of Korea.
