초록 열기/닫기 버튼
본 연구는 관계해지의도의 완화요인들과 촉진요인들이 관계해지의도에 영향을 미치는데 있어서 환경의 불확실성이 조절효과를 가지는 지의 여부를 살펴보기 위한 것이다. 국내 PVC파이프/이음관 산업을 배경으로 하여 구매대리점과 공급업체의관계에서 구매대리점의 관점을 대상으로 설문조사를 수행하여 실증분석을 하였다. 샘플들은 국내 PVC파이프/이음관 산업의 선두 업체로부터 제품을 구매하는 대리점들 중에서 98개의 대리점들을 대상으로 하였으며, 다중 조절 회귀분석을 통해가설을 검증한 결과, 가설에서의 예상과 같이 방향성 면에서는 8개의 모든 가설에서 환경의 불확실성이 관계해지의도를 완화시키거나 촉진시키는 작용에 있어서 그 영향력을 감소시키는 것으로 나타났다. 즉, 관계해지의도를 완화시키는 작용에있어서는 환경의 불확실성이 포함된 상호작용항이 관계해지의도를 증가시켰으며, 관계해지의도를 촉진시키는 작용에 있어서는 환경의 불확실성이 포함된 상호작용항이 관계해지의도를 감소시키는 것으로 나타났다. 그러나, 그 정도가 매우 미미하여 환경의 불확실성이 포함된 상호작용항이 통계적으로는 유의하지 않게 나타났다. 또한, 본 연구에서는 다중 조절 회귀분석 외에 제한모델에 상호작용항이 첨가됨으로써 증가된 설명력을 의미하는 ⊿ R 2가 통계적으로 유의한지를 검증하는 F검증을 실시하여 상호작용항의 부가적인 영향력을 살펴보았다. F-검증의 결과 또한 통계적으로 유의하지 않게 나타났다. 따라서, 환경의 불확실성이 관계해지의도의 촉진 또는 완화작용에 대해서 조절효과를 가지지 않는 것으로 나타났다. 끝으로, 본 연구의 이론적 공헌점들 및 관리적 시사점들이 논의되었고, 연구의 한계점들 및 향후의 연구방향들이 제시되었다.
This study has investigated moderation effects of environmental uncertainty on processes of promoting and mitigating dissolution intention in the PVC pipe/connector industry. Environmental uncertainty gives organizational decision makers great difficulties and burdens to seek more informations in decision making. Because environmental uncertainty causes the difficulties of decision making, costs and ambiguities of increased needs of informations, selected perceptions and distorted phenomena, and abrupt and unexpected changes, environmental uncertainty increases inefficiency and difficulties on processes of mitigating and promoting dissolution intention. When the mitigating variables such as dependence, communication, relational norms, satisfaction, and trust decrease dissolution intention, environmental uncertainty decrease negative impacts of the mitigating variables on dissolution intention. When the promoting variables such as conflict, goal incongruency, and unfairness increase dissolution intention, environmental uncertainty decrease positive impacts of the promoting variables on dissolution intention. After reviewing prior related researches, the authors posited 8 hypotheses as follows: <Hypotheses> 1. Environmental uncertainty has moderation effects on the negative impact of dependence on dissolution intention. 2. Environmental uncertainty has moderation effects on the negative impact of communication on dissolution intention. 3. Environmental uncertainty has moderation effects on the negative impact of relational norms on dissolution intention. 4. Environmental uncertainty has moderation effects on the negative impact of satisfaction on dissolution intention. 5. Environmental uncertainty has moderation effects on the negative impact of trust on dissolution intention. 6. Environmental uncertainty has moderation effects on the positive impact of conflict on dissolution intention. 7. Environmental uncertainty has moderation effects on the positive impact of goal incongruency on dissolution intention. 8. Environmental uncertainty has moderation effects on the positive impact of unfairness on dissolution intention. As the results of moderated multiple regressions using data collected from the point of view of 98 buyer samples, all 8 hypotheses show that environmental uncertainty doesn't have moderation effects on processes of promoting and mitigating dissolution intention significantly. Although environmental uncertainty decrease the impact of mitigation and promoting dissolution intention, the magnitude of moderation effects is very small. Thus, the authors conclude that environmental uncertainty doesn't have moderation effects on mitigating and promoting dissolution intention statistically. And additional F-tests to investigate additional impacts of interaction terms show the little statistical significance of increasing R 2. Finally, the authors discussed some theoretical contributions, managerial implications, and limitations of this study and presented the future research directions.
키워드열기/닫기 버튼
Dissolution Intention, Environmental Uncertainty, Mitigating Factors, Promoting Factors, Moderation Effect, Moderated Multiple Regression
