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This paper aims to ascertain the trade impact of a populist program on agriculture. It argues that the scheme has a negative impact on the sector in that it limits thecountry’s competitiveness in agricultural exports due to the government’s prices,which are set a great deal above the market prices. Examining the effect of a ricepledging scheme on rice exports in Thailand, the paper finds that the effectivenessof a short-term subsidy program has contributed to a decline in rice export volumes. Appealing to rural voters, the government procures paddy rice from farmers at highprices. The paper proposes that the government should not intervene in theagricultural commodity market via a populist program because it does not encouragethe development of the sector in the long run. Instead of intervening in the market,the government should implement market-oriented policy in order to expand thecountry’s agricultural trade.