초록 열기/닫기 버튼


The purpose of this study was to examine the relationships among service performance (SERVPERF), the circumplex model of affect, and visitor satisfaction in a festival context. A systematic random sample of subjects was obtained from visitors who attended the Flower Blossom Festival in JeJu Island. Data were collected through on-site surveys by face-to-face interview for three days between April 4th and April 6th, 2003. Data were analyzed in five stages: descriptive analyses, reliability test, model conceptualization, confirmatory factor analysis, and structural equation modeling with AMOS 4.0. Three hypotheses were examined to represent the relationships between service performance, affect, and satisfaction. The proposed` hypotheses suggested that there are significant and positive relationships between service performance, affect and visitor satisfaction. A statistically significant and positive relationship between service performance and affect suggested that quality service increases the level of pleasure and arousal. At the same time, service performance increased the level of the visitor's satisfaction.


키워드열기/닫기 버튼

Service Performance(SERVPERF), Visitor Satisfaction, The Circumplex Model of Affect