초록 열기/닫기 버튼
The purpose of this study is to find out characteristics of chinese tourists visiting Korea using Correspondence Analysis. The relationship between the attribute of image that is considered most important by Chinese to Korea and sociodemographic variables meaning sex, age, income, residence area, stay period, travelling first or revisit, education, purpose of visit through Correspondence Analysis(CA) is to be revealed. Through CA each attribute of image is distinguished as either homogeneous or heterogeneous and the relationship between attributes of image and the sociodemographic variables is clearly confirmed. Furthermore attributes of image considered less important by Chinese are suggested. In this study the advantage of CA is highlighted as the concrete relationship between attributes of image and other variables is analyzed. This study offers Korean tourism authorities and marketers to gain marketing implication for Chinese traveller.
키워드열기/닫기 버튼
correspondence analysis, images, socio-demographic variables items, characteristics of chinese tourists
