초록 열기/닫기 버튼


This study was to identify the different psychological mechanisms of dual experiential paths with a planned festival. Based on the dual paths experiences model, it was to confirm the fact that overall satisfaction is different from the revisit intention and recommendation. It surveyed the sample of 246 people who were visitors to a small planned festival, ‘1st Bohyunsan Stars Fest’ held in GyoungBuk. Self-determination and dual paths experiences were considered independent variables respectively for the 4 kinds of dependents, overall satisfaction, revisit intention, recommendation intention, and evaluation score of the fest. As results, interaction effects of the self-determination and dual paths experiences were found on the 2 dependents, revisit and recommendation intention. These results mean that dual experiences paths model is valid as the anticipated.