초록 열기/닫기 버튼
This study was carried out to know the effect of customer satisfaction by hotel service quality, effect of intention, and recommendation by service satisfaction. For the purpose of research, and distributed 300 copies of questionnaire from Dec. 1 to Dec. 20, 2001. At last, 232 copies of questionnaire were collected and analyzed. The perception of the hotel service quality were using 19 items. This variable constructed factors involved 4 factors emerged. Being personal service, internal facility and mood, value of service, and accessibility and event. Next customer satisfaction were using 4 items. This variable constructed factors 1 factors emerged. Being satisfaction. Multiple regression analysis shows that customer satisfaction were affected positively by the perception of the hotel service quality. Regression analysis appear that using intention was affected positively by customer satisfaction. Also show that recommendation intention was positively by customer satisfaction.
