초록 열기/닫기 버튼
Situation study is being undertaken under the proposition that the discrepancies between purchasing willingness and purchasing result can be explained by the other factors than the individual characteristics. Thus, it is required that we should consider situation variables in guest's restaurant selection. As a result, I set the four levels such as a fixed period party, meeting place for business, family party such as birthday etc, not-time pressured dinner with parents or family, to analyze if situational factor may have influence on assessing importance of restaurant attributes differently affect the guest's restaurant selection in each situation. In result, there were the statistically significant difference between restaurant selection and each situation.
