초록 열기/닫기 버튼
This article focuses on event service sector and research purpose followed. First, to measure event service quality, identify SERVQUAL comprised of PZB’s five factors and evaluation standard of improved event service quality added three qualities considering trait of event service. And through these findings, develop tools for better event performance measurement than before. Second, identify that which construct of event service quality dimensions influences event performance. Third, we wish to examine the relationship between satisfaction and loyalty by using dependance variables suggested after measuring event service quality. The result of this study can be summarized as follows. 1. Three experimental factor were validated through the research: these are joyfulness, experience, newness and importance factor to general quality evaluation. 2. The higher participant’s perception of event service quality, the higher is his/her perceived satisfaction, loyalty.
