초록 열기/닫기 버튼
The foodservice industry has alliance card emerge quickly in an effort to pay attention to the marketing strategics due to changes in the life style of consumers. In this context, not only family restaurants and fast food stores but also the majority of dining-out companies are using alliance card. The following are the findings. First, the survey on the behavior of the customers’ using alliance card indicates that women regarded alliance card as more economically helpful than men, and that those in less than twenties used alliance card more due to low incomes and high preference and high name recognition. Second, the following variables for alliance card influencing revisits to the dining-out restaurants turned out to have influential correlation; the period of alliance card use, the preference of the dining-out restaurants, the experience of using alliance card, and such economical helps as the use of using alliance card, the experience of using alliance card. The survey shows that the longer the customers use alliance card and the more experience they had, the more aggressive use they made and that the economic help of alliance card had an influence on revisits.
