초록 열기/닫기 버튼
This study is to verify the structural relationship among 3 typical factor justices, customer emotional responses, purchase intention and switching intention in family restaurant. To test each measures' predictive utility in this context with AMOS. Sampling in this study is limited to the family restaurant customers in Busan. The responders included 355. Data were analyzed by frequency, factor analysis, and AMOS. As the results, procedural justice, distributive justice, and interaction justice are major to influence on the positive emotional response while distributive justice and interaction justice are major to influence on the negative emotional response. Also, the positive emotional response is major determinant to influence on the purchase and switching intention. But, the negative emotional response isn't major determinant to influence on the purchase intention. Therefore, it is required to take every efforts to rise positive response to family restaurant justice, which will maximize to customers behavior intention to visit.
