초록 열기/닫기 버튼
In communication theory (Stephenson, 1969) terms, consumership means the language system, or schemata, available to a person about any consumer goods, or services such as tourism. A tourist not only knows about these services in many respects - locations, prices and routes - but also has subjective qualities like motivation and preference, and more importantly, he/she consumes tourism mainly in accordance with the structure of subjectivity. This study employed Q Methodology that was invented to measure human subjectivity to identify motivation factors, then produced subjective typologies. Three distinct factors were emerged throughout the analysis: the first type, “the Concentrated Area Preference” which mainly for foreign travelers. The second type, “the Rest Area Preference,” who is seeking internal peace through interaction with nature, culture, or traditions. The last type, “the Escape from Everyday Life” who is thoroughly trying to escape from everyday life.
키워드열기/닫기 버튼
관광정책(tourism policy), 관광동기(tourism motivation), Q 방법론(Q methodology), 유형연구(typological study)
