Previous studies related to the image of tourist attractions have focused on the images of tourist attractions and tourist behaviors only about the Korean people, and not many studies on this topic have been conducted yet. In this study, a practical research was conducted on Japanese tourists visiting Busan to find out how the factors to build images such as Information sources and motivations have an influence on the cognitive and affective images as the concrete types of image. The result from this study shows that the Japanese tourists visiting Busan choose the tourist attractions according to their organic and motivation factors like knowledge and rest, recognize the cognitive and affective images through their previous experiences to visit Busan, and finally build the positive images of tourist attractions. Therefore, the messages for the tourist markets should reflect on the real situations of the tourist attractions to build the images of Busan as a tourist city and a number of opportunities to get to know Busan should be provided through more practical and various information.

Previous studies related to the image of tourist attractions have focused on the images of tourist attractions and tourist behaviors only about the Korean people, and not many studies on this topic have been conducted yet. In this study, a practical research was conducted on Japanese tourists visiting Busan to find out how the factors to build images such as Information sources and motivations have an influence on the cognitive and affective images as the concrete types of image. The result from this study shows that the Japanese tourists visiting Busan choose the tourist attractions according to their organic and motivation factors like knowledge and rest, recognize the cognitive and affective images through their previous experiences to visit Busan, and finally build the positive images of tourist attractions. Therefore, the messages for the tourist markets should reflect on the real situations of the tourist attractions to build the images of Busan as a tourist city and a number of opportunities to get to know Busan should be provided through more practical and various information.

이미지 형성요인(Image Formation Factors), 인지적 이미지(Cognitive Images), 정서적 이미지(Affective Images), 정보의 원천(Information Sources), 동기(Motivations)