초록 열기/닫기 버튼
Why do the visitors participate to festival? Are there different with festival visitors' participation assesment? Why festival visitors show diverse responses? The festival organizers have to provide against better festival through the research about the assesment of festival demand(namely, festival goers or festival visitors). The purpose of this study is to compare the resident goers' and out-of-town visitors'. And I found three results as follows. 1st, there were no difference visitor behaviors between resident goers' and out-of-town visitors' though there is less statistical meaning. 2nd, resident visitors assessed higher satisfaction than out-of-town visitors' in point of the experience, access, and overall satisfaction. 3rd, out-of-town visitors' assessed higher economic effect than resident goers' but resident goers' assessed higher socio-cultural effect and environmental effect than foreign visitors'. But this study has limitation of less show festival visitors' detail and deep difference. So I expect more improve following research.
Why do the visitors participate to festival? Are there different with festival visitors' participation assesment? Why festival visitors show diverse responses? The festival organizers have to provide against better festival through the research about the assesment of festival demand(namely, festival goers or festival visitors). The purpose of this study is to compare the resident goers' and out-of-town visitors'. And I found three results as follows. 1st, there were no difference visitor behaviors between resident goers' and out-of-town visitors' though there is less statistical meaning. 2nd, resident visitors assessed higher satisfaction than out-of-town visitors' in point of the experience, access, and overall satisfaction. 3rd, out-of-town visitors' assessed higher economic effect than resident goers' but resident goers' assessed higher socio-cultural effect and environmental effect than foreign visitors'. But this study has limitation of less show festival visitors' detail and deep difference. So I expect more improve following research.
키워드열기/닫기 버튼
Festival Goers of Festival Visitors, Visitor Behavior, Evaluation of satisfaction, Outcome Assessment
