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The purpose of this study was to examine how visitor's experience of international travel fair has influence on experiential satisfaction and to investigate the moderating role of emotional attachment in the causal relationship between visitor's experience and experiential satisfaction. Also this study investigated the causal relationship between experiential satisfaction and visitor's loyalty. A total of 434 questionnaires were collected from visitors attending the 14th Busan International Travel Fair. The results showed that four experiential elements on experience proposed by Pine and Gilmore(1998), educational, esthetic, entertainment and escapist had positive influences on experiential satisfaction respectively, and experiential satisfaction influenced loyalty. Also, the moderating role of emotional attachment was found between entertainment experience and experiential satisfaction. The theoretical and practical implications of findings were provided.