초록 열기/닫기 버튼
In recent every years, local governments and festival managers efforts in attracting more festival tourists were found in various ways. To conduct an empirical research, survey were made by the tourists of 49th HasanDeachoup festival in Tongyoung. The purpose of this study was to examine the relationship among HasanDeachoup festival attributes on perceived value, customer satisfaction, and revisit intention. Data were collected from 321 tourists' who visited Tongyoung HasanDeachoup festival from 11 to 15 August 2010. The results showed that attractiveness, and convenience of festival attributes affects positively perceived value, customer satisfaction, and revisit intention. In addition, perceived value affects positively customer satisfaction, and customer satisfaction affects positively revisit intention. On the contrary, identity of festival attributes affects was not positively perceived value, customer satisfaction, and revisit intention. Also, perceived value did not influence revisit intention. Therefore, the local government and residents should understand of changing participant needs and revisit intention, and identity of festival. Thus, local government and managers should develop of festival attributes to enhance identity and revisit intention.
키워드열기/닫기 버튼
Festival Attrbutes, Perceived Value, Customer Satisfaction, Intention of Revisit
