@article{ART001791395,
author={황진수 and 한희섭},
title={The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism},
journal={관광레저연구},
issn={1229-0424},
year={2013},
volume={25},
number={5},
pages={21-35}
}

TY - JOUR
AU - 황진수
AU - 한희섭
TI - The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism
T2 - 관광레저연구
JO - 관광레저연구
PY - 2013
VL - 25
IS - 5
PB - (사)한국관광레저학회
SP - 21
EP - 35
SN - 1229-0424
AB - The aim of this study was to understand the role of brand prestige in the hotel industry. Based on the existing theoretical background, it was proposed that brand prestige positively affects customer's status value and well-being perception, thus, influencing brand identification and the willingness to pay a price premium. In addition, during this process, materialism was proposed as a moderator. The proposed theoretical relationships were tested by using the empirical data collected from 189 hotel guests in Korea. Data analysis results show that brand prestige significantly affects status value and well-being perception, which lead brand identification and the willingness to pay a price premium. Also, the moderating role of materialism was revealed. The results of study provide valuable implications for hotel managers in making a marketing strategy.
KW - Brand Prestige, Status Value, Brand Identification, Materialism
DO -
UR -
ER -

황진수 and 한희섭. 2013, "The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism", 관광레저연구, vol.25, no.5 pp.21-35.

황진수, 한희섭 "The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism" 관광레저연구 25.5 pp.21-35 (2013) : 21.

황진수, 한희섭. The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism. 2013; 25(5), 21-35.

황진수 and 한희섭. "The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism" 관광레저연구 25, no.5 (2013) : 21-35.

황진수; 한희섭. The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism. 관광레저연구, 25(5), 21-35.

황진수; 한희섭. The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism. 관광레저연구. 2013; 25(5) 21-35.

황진수, 한희섭. The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism. 2013; 25(5), 21-35.

황진수 and 한희섭. "The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay a Price Premium in the Hotel Industry: The Moderating Role of Materialism" 관광레저연구 25, no.5 (2013) : 21-35.