초록 열기/닫기 버튼
The purpose of this study was to examine how the spatial and human crowding perceptions effect on visitors positive and negative emotions. Emotions will effect visitors' attitude on exposition and eventually bring out visitors' planned behavior and unplanned behavior. Based on the previous studies, above variable were used as components of questionnaire. The survey was carried out from June 18 to July 1,2012 to visitors of Yeosu International Exposition with random sampling. Total 470questionnaires were handed out during this period and finally 416 complete questionnaires were used for analysis. The SPSS and AMOS statistical packages were used to verify the hypotheses. The analysis reveals that spatial crowding perception has a positive effect on negative emotion and spatial and human crowding perception have a negative effect on positive emotion. Attitudes are positively impacted by positive emotion and negatively impacted by negative emotion. Finally, visitors' attitude has effect on planned and unplanned behavior which we can anticipate visitors' future action.
키워드열기/닫기 버튼
Yeosu International Exposition, Crowding Perception, Theory of Planned Behavior, Planned Behavior Intention, Unplanned Behaviour Intention
