초록 열기/닫기 버튼
Although visit intention is an important index of predicting actual visit behavior, there is no perfect relationship between visit intention and actual visit behavior. This is very critical in the area of forecasting tourism demand. In this respect, the purpose of this study was to estimate determinants of demand for a mega event and rate of actual visit behavior with respect to determinants. To this end, this study conducted national survey of 16 regions using quota sampling method for the Expo 2012 Yeosu Korea. The results of two logit models indicate that degree of visit intention, visit intention periods, time distance between origin and the Expo site, and age were major determinants of influencing both actual visit and the rate of actual visit behavior. Also, the results reveal that the rate of actual visit behavior was different depending on visit intention periods: 63.0% for visit intention between 1 and 2 years and 56.2% for visit intention with 1 year before the opening of mega event, and 42.2% for visit intention during the mega event. The rate of actual visit behavior was also different with respect to different regions and ages.
키워드열기/닫기 버튼
Actual Visit, Visit Intention, Rate of Actual Visit Behavior, Determinants of Demand, Logit Model, Yeosu Expo
