초록 열기/닫기 버튼
This research aims to find out how perceived quality of exhebition visitors affect experiential value and satisfaction. By understanding the relationship, this research aims to give strategic implication how exhibition organizer can gain compatitive advantage through effective quality control. This research presents a theoretical research of perceived quality, experiential value and satisfaction. For the purpose of the empirical study, the questionnaire survey has been conducted within the visitors of 2013 Seoul motor show. Total 289questionnaires have been collected. As results of the analysis, the visitor’s perceived quality has a positive effect on service experiential value. Also, service experiential value has a positive effect on satisfaction.This research aims to find out how fun leadership behaviors affect the job satisfaction and how job satisfaction affects the customer orientation within hotel organization. By understanding the relationship, this research aims to give strategic implication how hotel can gain competitive advantage through effective human resources management.
키워드열기/닫기 버튼
Exhibition Perceived quality, Experiential value, Satisfaction
