초록 열기/닫기 버튼
The purpose of this study was to investigate how selection attributes for wedding affect customers’ emotions and behavioral intentions in five-star hotels. A total of 222 usable responses were obtained via self-administered questionnaires. Using structural equation modeling, this study showed that attraction and food out of five proposed factors influence both wedding customers' positive and negative emotions. Also This study found that customers' positive emotions in turn had a positive influence on behavioral intentions. The findings suggested important implications for improving crucial elements of section attributes for wedding in order to enhance customers' favorable emotions, avoid unfavorable emotions, and ultimately heighten positive behavioral consequences. Therefore the results of this study help to contribute to the advancement of hotel industry both academically and practically.
키워드열기/닫기 버튼
Selection Attributes, Customers’ Emotions, Behavioral Intentions
