초록 열기/닫기 버튼
The purpose of this study is to verify a structural relationship among tourism storytelling, sense of place and tourist satisfaction. Empirical analysis is processed to test the given model hypotheses after identifying sub factors of tourism storytelling and sense of place using exploratory factor analysis. Research samples were collected from tourist who have visited 'wonju8kyung' in Gangwon Province. The findings and implications of the research can be summarized as follows. First education and easy understanding characteristics of tourism storytelling has a significant and positive influence on tourists' satisfaction directly. Second, we find an evidence that education and culture sensitivity characteristics of tourism storytelling has a significant and positive effect on all the characteristics of sense of place such as experience activity, emotional symbol and physical environment. Third. theres is a significant and positive effect of experience activity and emotional symbol characteristics of sense of place on tourists' satisfaction.
키워드열기/닫기 버튼
Tourism Storytelling, Sense of Place, Tourists' Satisfaction
