초록 열기/닫기 버튼
The primary purpose of this study is to examine which experiential factor in the concept of Pine & Gilmore’s (1998) experience economy have more impact on vividness in recollecting the cruise tourism memory and to investigate the relationship between the vividness and loyalty. To achieve the proposed hypotheses, a survey questionnaire was developed based upon previous relevant studies and the survey questionnaire was randomly distributed to tourists who participated in the cruise tourism, departuring from the Busan harbor. As a result, a total of 372 respondents were employed for empirical analyses after completing the data screening process. The results of this study showed that entertainment experiential factor had most positive impacts on vividness in recollecting the cruise tourism memory, followed esthetic experiential factor, and educational experiential factor, but not escape experiential factor. The results also showed that the vividness has an impact on loyalty. Based upon the empirical results, the present study offers useful implications for the convention center's information marketing from a practical perspective.
키워드열기/닫기 버튼
Experience economy, vividness, Loyalty, Cruise
