초록 열기/닫기 버튼

The purpose of this study is to analyze what impacts does the Brand Relationship Quality will have on the Satisfaction and Behavioral intention. The study method was to conduct a survey targeting the Job Applicants who are Major in Aerial service. As an analysis method, a linear regression analysis was conducted to verify a frequency analysis, confidence analysis, factor analysis and study model hypotheses. The study results show that First, Brand Relationship Quality was divided into 'Love and Passion','Self-Connection’, ‘Interdependence’, ‘Intimacy’, ‘Brand Partner Quality’ according to the literature review. Analysis showed that Brand Relationship Quality has effect on Satisfaction, Behavioral Intentions accordingly. Secondly, Satisfaction has effects Behavioral Intentions. The findings have significant implications for airline the Brand Relationship Quality and academic researchers.



키워드열기/닫기 버튼

브랜드관계품질
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
만족도
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
행동의도
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
항공서비스 전공 취업준비생
이 키워드로 연구동향 분석 이 키워드로 논문 검색

Brand Relationship Quality, Satisfaction, Bhavioral Intentions, Job Applicants who are Major in Aerial service