초록 열기/닫기 버튼
This study analyzed the relationship among tourism information quality, tourist-tourism information interaction and tourism information sharing on tourism social network service. Based upon related previous literatures, tourism information quality consists of four factors such as reliability, timeliness, brevity and playfulness for tourism information. In order to verify the relational significance, we built research model and 5 hypotheses based on previous theories. For empirical research, we surveyed 159 samples for conducting structural equation modeling. The results of this study supported 3 hypotheses. In detail, reliability and brevity of tourism information were found as positive effects on tourist-tourism information interaction. And also tourist-tourism information interaction was analyzed as positive effect on tourism information sharing.
키워드열기/닫기 버튼
Tourism Social Network Service, Tourism Information Quality, Tourist-Tourism Information Interaction, Tourism Information Sharing Intention
