초록 열기/닫기 버튼
The this is the study of the examination to the most important social and special treatment, psychological benefitin relationship beneficiary for the Bakery customers, that has been recognized as latest important issues. This is to Contributed to improve high-quality customer service and management performance of the Bakery corporation by providing practical implications of Bakery customers relation and benefits. First, The Relational Benefit has positive effect on customer satisfaction. Second, The social Benefit has positive effect on Relationship Retention Intention. Third, The customer satisfaction has positive effect on relationship retention intention. Keep in mind what relational benefits is important services same as core services because customers satisfaction from bakery corporation provided is changed by relational benefits, and managers and employees try to construct elaborate customer relational strategy by relationship with customers, customer satisfaction and customer retention.
키워드열기/닫기 버튼
Relational Benefits, Consumption Satisfaction, Relationship Retention Intention
