This research is to analyze 'which character of the person, who use the mobile tour information, affects the image and satisfaction of tourist attraction', and to look into the influences of relationship between the image and satisfaction of the sights, which might be affected by acquisition of information and usage of mobile information. Accordingly, this paper is to suggest various ways to enhance tourism industry by the people being interested of tourism field and working for tour-related company, and mobile program developer. Three hypotheses are suggested to analyze the influencing relationship among mobile tour information, image of sights and contentment of tour sights. For this analysis, 187 questionnaires are used, excluding invalid papers of 200 surveys from the people, who live in Seoul and Gyeonggido using smart phone. Results for confirming hypothesis could be summarized as below. First, mobile tour information has a huge effect on determining the image of sights. People, who use tour information technology, regard following things as important factors.: 1:1 online chat, prompt response for the question and real time communication with other tourists. Second, emotional and cognitive images have attentive effects on satisfaction for tour attractions. They are satisfied by their own emotional status rather than objective images of sights, and they feel satisfied when emotional images are generated through using mobile tour information.

This research is to analyze 'which character of the person, who use the mobile tour information, affects the image and satisfaction of tourist attraction', and to look into the influences of relationship between the image and satisfaction of the sights, which might be affected by acquisition of information and usage of mobile information. Accordingly, this paper is to suggest various ways to enhance tourism industry by the people being interested of tourism field and working for tour-related company, and mobile program developer. Three hypotheses are suggested to analyze the influencing relationship among mobile tour information, image of sights and contentment of tour sights. For this analysis, 187 questionnaires are used, excluding invalid papers of 200 surveys from the people, who live in Seoul and Gyeonggido using smart phone. Results for confirming hypothesis could be summarized as below. First, mobile tour information has a huge effect on determining the image of sights. People, who use tour information technology, regard following things as important factors.: 1:1 online chat, prompt response for the question and real time communication with other tourists. Second, emotional and cognitive images have attentive effects on satisfaction for tour attractions. They are satisfied by their own emotional status rather than objective images of sights, and they feel satisfied when emotional images are generated through using mobile tour information.

mobile tour information, tourist attraction image, tourist attraction satisfaction