초록 열기/닫기 버튼

This study examined the factors that affect the relationship between Emotional Labor, Job Attitudes and customer Orientation. A total of 300 questionnaires were distributed to the consumers, of which 287 were deemed suitable for analysis after the removal of 13 unusable responses Analysis method through the data coding process for the recruitment statistics and were analyzed using the SPSS 18.0 statistical package program AMOS 18.0. The results of exploratory factor analysis showed that One factor for Emotional Labor was extracted that accounted for a total cumulative variance of 68.217% and a KMO score of 0.765. Job Attitudes was extracted that accounted for a total cumulative variance of 66.427% and a KMO score of 0.742. Customer Orientation was extracted that accounted for a total cumulative variance of 66.888% and a KMO score of 0.684. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships between Emotional labor, Job Attitudes and Customer Orientation was partially adopted.



키워드열기/닫기 버튼

프랜차이즈 베이커리
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
감정노동
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
직무태도
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
고객지향성
이 키워드로 연구동향 분석 이 키워드로 논문 검색

Franchise Bakery, Emotional labor, Job Attitudes, Customer Orientation