초록 열기/닫기 버튼
This study is focused on developing tourism service model according to the using types of converged tourism social network service. After reviewing precedent reference and papers, we drew proper criteria to search for tourism social network service from the business viewpoint. The survey for empirical study was executed with travelers and total 201 questionnaires were analyzed through structural equation model analysis based on the result from the survey. The result revealed that the tourism usage types(networking, knowledge sharing) influenced the formation of social support(received social support, perceived social support). In addition, the result verified that social support influenced tourism experience through tourism social network service and that tourism experience influenced tourist’s reuse intention of tourism social network service. This study expanded the scope of tourism SNS and social support literature academically and also practical implication especially for tourism SNS practitioners were followed.
키워드열기/닫기 버튼
Tourism Social Network, Usage Patterns, Social Support, Experience, Reuse Intention
