본 연구는 휴대전화와 인터넷 이용자를 대상으로 기업에 대한 신뢰도, 이용량, 자기노출이 개인정보 유출에 따른 지각 불안, 지각 피해, 개인정보 유출 가능성, 대처방안 인지에 대해서 분석하였다. 연구 결과 휴대전화 서비스를 제공하는 사업자에 대한 신뢰도가 높을수록 불안감이 낮은 것으로 결과가 나타났다. 아울러 이용량에 따른 분석은 보통으로 이용하는 사람이 오히려 가장 높은 지각 불안과 지각 피해 그리고 유출 가능성을 높게 인지하는 것으로 분석되었다. 또한 자기 노출부분에서 인터넷 사이트에 많이 가입한 사람이 개인정보 유출에 대한 가능성을 높게 인식하고 있는 것으로 나타났다. 인터넷 사이트 신뢰도와 전자상거래 이용빈도, 인터넷 사이트 가입수가 지각 불안에 영향을 미치는 것으로 나타났다. 또한 휴대전화 신뢰도와 인터넷 사이트 가입 수가 지각 피해에 영향을 미치는 것으로 나타났다. 마지막으로 개인정보 유출 가능성에 대한 인지의 경우 휴대전화와 인터넷 이용량, 전자상거래 빈도, 인터넷 사이트 가입수가 개인정보 유출 가능에 영향을 주었다.

This study was to examine mobile phone and internet users' perceived anxiety, perceived damage, possibility, and recognized countermeasures for personal information leakage, in relation to their reliability on digital media suppliers, use amount, and self-disclosure. Study findings are as follows: When mobile phone and internet users' reliability on mobile phone service providers is higher, their anxiety is lower. In relation to use amount, middle users' perceived anxiety, perceived damage, and leakage possibility is the highest. As to self-disclosure, those who have joined many Internet sites recognize that the possibility of their personal information leakage is higher. In addition to that, such factors as the reliability of the Internet sites, the use frequency of electronic commerce, and the number of their being membership of the Internet sites have significant influence upon users' perceived anxiety. Besides, the reliability of mobile phones and the number of their being membership of the Internet sites have significant influence upon users' perceived damage. Finally, regarding the recognition of such factors as the use amount of both mobile phones and the Internet, the use frequency of electronic commerce, and the number of their being membership of the Internet sites have significant influence upon the possibility of personal information leakage.

This study was to examine mobile phone and internet users' perceived anxiety, perceived damage, possibility, and recognized countermeasures for personal information leakage, in relation to their reliability on digital media suppliers, use amount, and self-disclosure. Study findings are as follows: When mobile phone and internet users' reliability on mobile phone service providers is higher, their anxiety is lower. In relation to use amount, middle users' perceived anxiety, perceived damage, and leakage possibility is the highest. As to self-disclosure, those who have joined many Internet sites recognize that the possibility of their personal information leakage is higher. In addition to that, such factors as the reliability of the Internet sites, the use frequency of electronic commerce, and the number of their being membership of the Internet sites have significant influence upon users' perceived anxiety. Besides, the reliability of mobile phones and the number of their being membership of the Internet sites have significant influence upon users' perceived damage. Finally, regarding the recognition of such factors as the use amount of both mobile phones and the Internet, the use frequency of electronic commerce, and the number of their being membership of the Internet sites have significant influence upon the possibility of personal information leakage.

Media users, personal information, reliability, self-disclosure, perceived anxiety, and perceived damage