This article aims at confirming to figure out the difference of cultural characteristics among regions in China, that has been asserted by many scholars already. For this research purpose, the approach and methodology which Hofstede has adopted, was used in this paper, especially the definition of culture and its operational variables, namely power distance, collectivism or individualism, masculine or feminine, uncertainty avoidance, and long-term or short-term orientation. 367 samples have been collected from subsidiaries of large korean firms in China. Two-way ANOVA of SPSS package program was used to test the hypotheses. As the result, this paper have confirmed some differences of cultural characteristics among regions in terms of power distance, uncertainty avoidance and long-term orientation. We have also found that there could exist some cultural differences among different scholarships in terms of individualism and long-term orientation. According to the result, The attitude of uncertainty avoidance in Huadong region is high, while in Huabei, Dongbei is relatively low level. Long-term orientation is high in Huanan region, while in Shandong, Huabei and Dongbei is relatively low. It is very interesting that the attitude of individualism is remarkably high and uncertainty avoidance is so low for group of people who have college graduate scholarship, while the other group of middle & high school graduate inclining to the attitudes of collectivism and high uncertainty avoidance.

This article aims at confirming to figure out the difference of cultural characteristics among regions in China, that has been asserted by many scholars already. For this research purpose, the approach and methodology which Hofstede has adopted, was used in this paper, especially the definition of culture and its operational variables, namely power distance, collectivism or individualism, masculine or feminine, uncertainty avoidance, and long-term or short-term orientation. 367 samples have been collected from subsidiaries of large korean firms in China. Two-way ANOVA of SPSS package program was used to test the hypotheses. As the result, this paper have confirmed some differences of cultural characteristics among regions in terms of power distance, uncertainty avoidance and long-term orientation. We have also found that there could exist some cultural differences among different scholarships in terms of individualism and long-term orientation. According to the result, The attitude of uncertainty avoidance in Huadong region is high, while in Huabei, Dongbei is relatively low level. Long-term orientation is high in Huanan region, while in Shandong, Huabei and Dongbei is relatively low. It is very interesting that the attitude of individualism is remarkably high and uncertainty avoidance is so low for group of people who have college graduate scholarship, while the other group of middle & high school graduate inclining to the attitudes of collectivism and high uncertainty avoidance.

Difference of cultural characteristics among regions, Power Distance, Individualism vs Collectivism, Masculine vs Feminine, Uncertainty Avoidance, Long-term vs Shor-term Orientation