最近几年、根据滨海新区先行先试的政策､天津市文化产业得到了迅猛发展、其附加值每年增长30%以上。天津市文化产业发展的潜力巨大。但同时也要看到天津市文化产业的发展水平仍处于中国的中等水平、与产业战略要求相比仍有较大差距。天津市文化产业发展经历了起步、成长、快速发展和提升四个阶段、文化创意初具规模、广播影视作品精品不断、出版发行行业不断壮大、数字动漫异军突起、会展业成果逐步显现。天津文化产业发展的特点有、首先以重大项目带动产业发展、搭建文化产业发展平台。其次、以发挥滨海新区为龙头、带动其他市区文化产业的发展。第三、充分利用现代金融平台、文化产业融资实现多元化。天津市文化产业发展的优势是、首先、深厚的历史底蕴和丰富的人文资源为天津文化产业的发展奠定了坚实的基础。第二、独特的区位优势为天津发展文化产业厘清了通道。第三、经济的快速发展为天津文化产业的发展注入了原动力。第四、曲艺、民俗文化的百花齐放为天津文化产业的发展提供了原材料。第五、政策的大力扶持为天津文化产业的发展迎来了难得的机遇。第六、本地高校的大量人才的输出为天津文化产业的发展提供了强有力的人才支持。近几年来、天津文化产业发展迅猛、但同时也要看到、天津市文化产业发展的总体水平还不高、远低于支柱产业的要求: 文化体制机制不活、政事不分、事企不分的现象依然存在、统一开发、竞争有序的市场体系尚未形成、民营文化企业规模和数量较小、文化市场不够活跃；对文化资源的挖掘、整合、开发利用还不足、文化与科技、旅游、商贸结合不够紧密；文化企业普遍规模较小、产业聚集度不高、尚未形成具有较强影响的大新文化企业和产业集群；相关法规政策滞后、不能满足急速发展的文化产业需求。根据以上特点和优势、本文从政策、市场和法律的视角分析了天津文化产业发展存在的问题。首先、文化产业增加值不高、文化消费需求没有全面释放。第二、文化体制机制障碍、缺乏健全的宏观体制和长效的微观机制。第三、政策安排存在缺陷、生产和消费调控、引导不完善。第四、文化产业融资渠道不畅。第五、文化产业相关法规不完善。如何利用天津自身优势、尽可能消除一些制约性因素、借助现有文化产业业态发展模式和格局、加快天津文化产业快速发展、把天津建设成富有独特魅力和创造活力的文化强市、使天津文化竞争力走在全国前列、这是未来天津文化产业发展的目标定位。首先、制定完善≪天津市文化产业发展“十二五”规划≫、指导文化产业科学发展。其次、实施实施区域协调发展战略、重点业态优先战略、项目聚集带动战略和特色文化品牌四大发展战略。第三、合理进行空间布局。发展完善山、海、城、乡“四带多点”文化产业空间布局、开发利用区域优势资源、确定发展重点、合理布局文化产业项目。第四、加大政策和资金扶持的力度。最后、进一步深化文化体制改革。放宽民营资本的准入机制、降低民营资本准入门槛、减少审批环节、鼓励民营资本参与文化产业发展与振兴、成为市场主体。

In recent years, relying on the policy of trying first in BinHai new area, the culture industry of TianJin develops rapidly, and the growth rate of added value is more than 30% annually. The culture industry of TianJin has a huge potential. But at the same time, the level of TianJin culture industry is still in the medium level in china, and it also far from the requirement of strategic industry. The development of TianJin municipality’s culture industry has experienced four stages including breaking the ice,growing up, rapid expansion and promoting. TianJin’s culture creativity begins to take shape, new broadcast, films and television program boutiques increase more and more, publishing and issue industry go from strength to strength, cultural tourism develops favorable, digital cartoon has been a new force suddenly rising, conference and exhibition industry appears step by step. TianJin’s culture industry development characteristic as followings,first, the major projects drive industrial development and construct the industrial platform of culture industry. Second, Binhai new area leads the rest downtown’s development of culture industry. Third, modern financial platform is used to realize the diversification of culture industry finance. This article will analyze the advantages and the development situation of TianJin culture industry. The advantage of the development of TianJin’s culture industry is as followings. First, the profound history details and abundant humanity resource provide solid basis for TianJin culture industry development. Second, unique location advantage clears the passageway of TianJin culture industry development. Third, rapid expansion of economy pours into the motive power for TianJin culture industry development. Four, Prosperous Chinese folk art forms and folk cultures supply the raw and processed materials for TianJin culture industry development. Fifth,Great policy support offers the good opportunity for TianJin culture industry development. Six, a large number of talents from TianJin’s colleges and universities afford the powerful talented persons for TianJin culture industry development. In recent years, TianJin culture industry developing rapidly,but at the same time, TianJin culture industry development of the overall level is not high, far less than the requirements of the pillar industries:culture system mechanism not to live, regardless of politics, the matter business regardless of the phenomenon still exists, unified development,competitive and orderly market system has not been formed, private cultural enterprise scale and quantity is small, cultural market is not active;Cultural resources to the mining, integration, development and utilization is insufficient still, culture and science and technology, tourism, business combination is not quite close together; Cultural enterprise is smaller, the industrial aggregation level is not high, has not been formed with strong influence of the large enterprises and industry cluster culture; Relevant laws and regulations policy lag, cannot satisfy the rapid development of the cultural industry needs. On the basis of this, the article will analyze the problem of the TianJin culture industry from the aspects of policy、market and legal views. First of all, the added value of the cultural industry is not high, cultural consumption demand no full release. Second, the mechanism of system of culture barriers, it lacks a sound macro system and long-acting microscopic mechanism. Third, policy arrangement defects, the production and consumption regulation, guide not perfect. Fourth, the cultural industry financing channel impeded. Fifth, the cultural industry is not perfect relevant laws and regulations. How to make use of their own advantages in TianJin, as far as possible eliminate some conditionality factors, with the aid of the existing culture industry development may mode and structure, speed up the TianJin culture industry rapid development, the construction of the TianJin into rich and distinctive charmand create vibrant culture strong city, TianJin cultural competitiveness go in the national front row, this is the future TianJjin culture industry development orientation. First of all, establish perfect the TianJin culture industry development “1025” planning, the guidance of scientific development of cultural industry. Second, the implementation of the implementation of the regional coordinated development strategy, key format priority strategy,project gathered drive strategy and special cultural brand.

culture industry, development, policy, market