초록 열기/닫기 버튼
This paper studies the primary factor of festival participation motives for the tourists and by verifying it, the paper presents improved motives to participate in such festivals and also its application in the future festival events. Up to date, the study on festival participation motive lacked in theoretical background and yet, accepted without filtration for all festival purposes. This causes numerous unsuccessful festival events depending on time and location and this paper intend to present issues following the current system. Also, focus was given on how appropriately the suggested motive items attribute by the tourists and their adequacy of application regardless what event it may be applied to.
