초록 열기/닫기 버튼
Many studies have explored the subject of tourist satisfaction and formation process of satisfaction in respect to tourist destinations. However, similar investigations have been limited in regards to Chinese tourists. The purpose of this study is to provide up-to-date insights for international tourism marketing strategies by analyzing destination attractiveness-related expectations, perceived performance, satisfaction and re-visit of Chinese tourists visiting Jeju Island. This study revealed significant impacts among expectations, perceived performance, satisfaction, re-visit levels of Chinese tourists's destination attractiveness, the primary target markets of Jeju, and important implications were discovered. Fundamentally, the level of tourists’ pre-travel expectations and their satisfaction afterwards should be raised. As a result of this study, we are better able to identify the specific areas that require improvements of Jeju island's attractiveness.
키워드열기/닫기 버튼
destination attractiveness, expectation and satisfaction, Chinese Tourists
